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Marketing Management, 16th Edition PDF

607 Pages·112 MB·English
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by Kevin Keller| 607 pages| 112| English

About Marketing Management, 16th Edition

Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you’ll have the knowledge and tools to succeed in the new market environment around you.

Detailed Information

Author:Kevin Keller
Pages:607
Language:English
File Size:112
Format:PDF
Price:FREE
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