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About Manuale di neuromarketing
Il neuromarketing si propone di indirizzare, ispirare e guidare le aziende e le organizzazioni a comprendere in modo più profondo - e connesso alle trasformazioni culturali, sociali ed economiche - i bisogni, le attese e i desideri delle persone per favorire il miglioramento continuo delle proprie strategie di marketing, di comunicazione, di management e di brand equity. Questo manuale vi accompagnerà nel viaggio che, partendo dal racconto delle basi scientifiche del neuromarketing e della sua genesi, vi condurrà a scoprire tutti i possibili ambiti di riferimento e le nuove frontiere di applicazione come il neuro-design thinking, il neurobranding, il neuroselling, il neuroretail, il neuromanagement, la neuroleadership, la neuroeconomia e la neuroetica.
Detailed Information
| Author: | Caterina Garofalo, Francesco Gallucci, Mariano Diotto |
|---|---|
| Publication Year: | 2021 |
| ISBN: | 8820398761 |
| Pages: | 416 |
| Language: | other |
| File Size: | 9.5248 |
| Format: | |
| Price: | FREE |
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