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About Logistics-Production, Logistics-Marketing and External Integration: Their Impact On Performance
This document discusses a study examining the impact of internal and external integration on logistics performance. It analyzes the internal integration between logistics, production, and marketing functions, and the external integration between manufacturers and retailers. The study was conducted in the Spanish Fast Moving Consumer Goods sector. The results indicate that both internal integration between key business functions and external integration across supply chain members can improve logistics performance.
Detailed Information
| Author: | ['febriro'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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