Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

290 Pages·2012·3.19 MB·English

by  Navi Radjou

Radjou f00.tex V2-02/13/2012 6:09P.M. Pagei
PraiseforJugaadInnovation
‘‘Weareenteringanagewhenhumanity’sgrandchallengesarebeingsolvedby
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OpenLeadership
i
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‘‘Businesses must move away from the top-down organizational hierarchies
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—KevinRoberts,CEOworldwide,Saatchi&Saatchi;bestsellingauthor,
LoveMarks
Radjou f01.tex V2-02/21/2012 6:35P.M. Pageiii
JUGAAD
INNOVATION
THINK FRUGAL,
BE FLEXIBLE,
GENERATE BREAKTHROUGH GROWTH
Navi Radjou Jaideep Prabhu Simone Ahuja
Forewordby
KevinRoberts
CEOWorldwide,Saatchi&Saatchi
Radjou f01.tex V2-02/15/2012 5:12P.M. Pageiv
Copyright(cid:2)c 2012byNaviRadjou,JaideepPrabhu,andSimoneAhuja.Allrightsreserved.
PublishedbyJossey-Bass
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LibraryofCongressCataloging-in-PublicationData
Radjou,Navi.
Jugaadinnovation:thinkfrugal,beflexible,generatebreakthroughgrowth/byNaviRadjou,
JaideepPrabhu,andSimoneAhuja.—1sted.
p.cm.
Includesbibliographicalreferencesandindex.
ISBN978-1-118-24974-1(hardback);ISBN978-1-118-28323-3(ebk);
ISBN978-1-118-28347-9(ebk);ISBN978-1-118-28600-5(ebk)
1. Technologicalinnovations—Casestudies. 2. Adaptability(Psychology)—Casestudies. I.
Prabhu,JaideepC.II.Ahuja,Simone.III.Title.
HD45.R2452012
658.4(cid:3)063—dc23
2011050766
PrintedintheUnitedStatesofAmerica
FIRSTEDITION
HBPrinting 10 9 8 7 6 5 4 3 2 1
Radjou f01.tex V2-02/15/2012 5:12P.M. Pagev
To our parents, who taught us to be frugal and flexible,
and encouraged us to follow our hearts
Radjou f01.tex V2-02/15/2012 5:12P.M. Pagevi
CONTENTS
Foreword ix
byKevinRoberts
CEOWorldwide,Saatchi&Saatchi
1 Jugaad:ABreakthroughGrowthStrategy 1
2 PrincipleOne:SeekOpportunityinAdversity 29
3 PrincipleTwo:DoMorewithLess 57
4 PrincipleThree:ThinkandActFlexibly 85
5 PrincipleFour:KeepItSimple 109
6 PrincipleFive:IncludetheMargin 131
7 PrincipleSix:FollowYourHeart 159
8 IntegratingJugaadintoYourOrganization 181
9 BuildingJugaadNations 201
Notes 229
Acknowledgments 259
AbouttheAuthors 261
Index 265
vii