Download 22条商规：美国CEO最怕竞争对手读到的商界奇书 PDF Free - Full Version
Download 22条商规：美国CEO最怕竞争对手读到的商界奇书 by [美]艾·里斯（Al Ries）, 杰克·特劳特（Jack Trout） in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About 22条商规：美国CEO最怕竞争对手读到的商界奇书
1972年，里斯和特劳特在《广告时代》上发表《定位新纪元》系列文章，将“定位”一词带入人们的视野，1980年《定位》出版，迅速风靡欧美，成为营销领域的“工业标准”，并被评为“有史以来对美国营销影响最大的观念”。<p><br></p><p>1993年，两位大师联手推出《22条商规》，将定位理论的精要总结为22条简单、明晰的定律，作为两位大师25年合作的落幕之作，此书甫一出版，便受到各国企业家的追捧，长期占踞畅销书榜前列。</p>
Detailed Information
| Author: | [美]艾·里斯（Al Ries）, 杰克·特劳特（Jack Trout） |
|---|---|
| Publication Year: | 2013 |
| ISBN: | 7111434749 |
| Pages: | 224 |
| Language: | other |
| File Size: | 0.1559 |
| Format: | |
| Price: | FREE |
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