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Download Wang Ying Master Thesis PDF by ['Ma Jhair Ann Melegrito'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Wang Ying Master Thesis PDF
This document is a thesis submitted by Ying Wang to the M.A. program in cultural economics and entrepreneurship at Erasmus University in Rotterdam, Netherlands. The thesis examines the impact of festivals and events on city image, using a case study of the Ningbo International Fashion Festival in Ningbo, China. Through a comprehensive analysis of the case study and interviews, the thesis aims to determine the extent to which hosting the fashion festival has enhanced Ningbo's city image. The research applies methods of induction and deduction to draw conclusions about how successful city festivals can promote a city's image.
Detailed Information
| Author: | ['Ma Jhair Ann Melegrito'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 74 |
| Language: | English |
| Format: | |
| Price: | FREE |
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