The WordPress Anthology

330 Pages·2011·24.23 MB·English

by  Raena Jackson Armitage

Pantone:
CMYK:
THE
Grey scale
WORDPRESS
PANTONE Orange 021 C PANTONE 2955 C
CMYK O, 53, 100, 0 CMYK 100, 45, 0, 37
ANTHOLOGY
Black 50% Black 100%
BY MICK OLINIK &
RAENA JACKSON ARMITAGE
GET UNDER THE HOOD OF WORDPRESS!

Summary of Contents
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii
1. Hello World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2. WordPress 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
3. The Loop and WordPress File System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
4. Post Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
5. Plugins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
6. Themes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
7. Taxonomies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
8. Image Galleries and Featured Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
9. The WordPress API . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
10. Multisite: Rolling Your Own Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215
11. Going Global with Themes and Plugins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 241
12. SEO, Marketing, and Goal Conversion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287

THE WORDPRESS
ANTHOLOGY
BY MICK OLINIK
& RAENA JACKSON ARMITAGE
iv
The WordPress Anthology
byMickOlinikandRaenaJacksonArmitage
Copyright©2011SitePointPty.Ltd.
Product Manager:SimonMackie
Technical Editor:TomMuseth
Expert Reviewer:BradWilliams
Indexer:MicheleCombs
Editor:KellySteele
Cover Designer:AlexWalker
Notice of Rights
Allrightsreserved.Nopartofthisbookmaybereproduced,storedinaretrievalsystem,ortransmittedinanyformorby
anymeanswithoutthepriorwrittenpermissionofthepublisher,exceptinthecaseofbriefquotationsincludedincritical
articlesorreviews.
Notice of Liability
Theauthorandpublisherhavemadeeveryefforttoensuretheaccuracyoftheinformationherein.However,theinformation
containedinthisbookissoldwithoutwarranty,eitherexpressorimplied.NeithertheauthorsandSitePointPty.Ltd.,nor
itsdealersordistributors,willbeheldliableforanydamagescausedeitherdirectlyorindirectlybytheinstructionscontained
inthisbook,orbythesoftwareorhardwareproductsdescribedherein.
Trademark Notice
Ratherthanindicatingeveryoccurrenceofatrademarkednameassuch,thisbookusesthenamesonlyinaneditorial
fashionandtothebenefitofthetrademarkownerwithnointentionofinfringementofthetrademark.
PublishedbySitePointPty.Ltd.
48CambridgeStreet,Collingwood
VIC3066Australia
Web:www.sitepoint.com
Email:[email protected]
ISBN978-0-9871530-0-5(print)
ISBN978-0-9871530-5-0(ebook)
PrintedandboundintheUnitedStatesofAmerica
v
About Mick Olinik
MickOlinikisawebdeveloperandbusinessmodelexpertwho’shadtheluxuryandpleasureofwatching
theWebgrowupoverthepast15years.ApartneratSuperfastWebsitesandNinjaDeskEliteTechnicalSupport
&Training,MickisaWordPressexpertwhospecializesingraphicdesign,WordPressthemeskinning,and
organicsearchengineoptimization.He’sthego-towebdevelopmentguruforseveralofthetopinternetmar-
ketingspecialistsintheworld,andaregularcontributortositepoint.com.AgraduateofMichiganStateUni-
versityandmemberofPhiGammaDelta,MickspendshistimeevenlybetweenAsheville,NorthCarolinaand
TraverseCity,Michigan.Asidefromanobsessivepassionfortheever-evolvingtechnologiesthatbringthe
Webtoyourlocalinternetbrowserorphone,Mickenjoysmusic,outdooractivities,photography,playing
withhisdogLacie,spendingtimewithfamily,andobservingdifferentbusinessmodelsinaction.Comeand
sayhiathispersonalsiteathttp://www.mickolinik.com,orfollowhimonFacebookathttp://www.fbmick.com.
About Raena Jackson Armitage
RaenaJacksonArmitageisawebdeveloper,trainer,andcontentmanagementgeek.In2010,Raenaco-authored
SitePoint’sBuildYourOwnWickedWordPressThemes,andhascontributedtotheSitePointblogsand
newsletters.Whenshe’snotpushingbytesaroundtheInternet,you’llfindheronherbike,watchingAustralian
Rulesfootball,gaming,ortrackingdowntheperfectall-daybreakfast.
About Brad Williams
BradWilliamsistheco-founderofWebDevStudios.comandtheco-authorofProfessionalWordPress(2010)
andProfessionalWordPressPluginDevelopment(2011),bothpublishedbyWiley.Bradhasbeendeveloping
websitesformorethan15years,recentlyfocusingonopen-sourcetechnologiessuchasWordPress.Heisalso
oneoftheorganizersofthePhiladelphiaWordPressMeetupGroupandWordCampPhilly.YoucanfindBrad
onTwitterat@williamsbaandathisblogathttp://strangework.com.
About Tom Museth
TomMusethfirstfellinlovewithcodewhilecreatingscrollingadventuregamesinBASIConhisCommodore
64,andusabilitytestingthemonreluctantfamilymembers.Hethenspent16yearsasajournalistandproduction
editorbeforedecidingwebdevelopmentwouldbemorerewarding.HehasapassionforjQuery,PHP,HTML5,
andCSS3,iseagerlyeyeingtheworldofmobiledev,andlikestode-stressviaabook,abeach,andafishing
rod.

ForClaire,Mom,Dad,andGrandmaJo
—Mick
ToMikeandLeanne
—Raena