Table Of ContentPRINT CMYK PROCESS COLOURS
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Series Editor: Jenny Rogers
“This book gives you the real story on who came before us and how we
built on the learning to evolve coaching as an emerging profession ... It
brings clarity to the past, and strengthens the framework for what’s
possible as we continue forward.”
Diane Brennan, MBA, MCC, Past President International Coach Federation
(2008)
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“Leni’s book provides an answer to the question ‘What are the roots of
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coaching?’”
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David Megginson, Emeritus Professor of HRD, Sheffield Business School,
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UK
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“This book is unique ... Leni’s clear writing style offers the reader a ring
n COACHING IN PRACTICE
side seat for this journey through the history of coaching.”
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Professor Jonathan Passmore, Evora University, UK
i The Hidden
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As coaches we need to know where our core ideas come from. Furnished
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with such knowledge we have access to a much more flexible toolkit, and
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are in a better position to judge where and when to call on one technique
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rather than another. Many of the psychological theories and therapies,
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and the social and spiritual movements out of which coaching has evolved, C History of
remain relatively unknown and unacknowledged. They constitute our
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Hidden History.
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This immensely readable book fills a serious gap in our understanding h
of the origins of coaching. It is unique in tracking not just the tangled i
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roots of contemporary coaching practice, but also in giving insights into
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the founders and developers of these earlier approaches to human Coaching
development - quirky individuals and brilliant theorists, many with flaws L
and foibles and heroic personal stories. Fascinating in themselves, these e
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narratives contribute to a richer understanding of our shared principles. i W
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Leni Wildflower is a leading educator, author, and executive coach working d
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in the US, UK, Europe, China and Latin America. She designed and delivered lo
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the original ground-breaking programme in Evidence-Based Coaching,
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at Fielding Graduate University, USA. r
BUSINESS/COACHING
ISBN-13: 978-033524540-6
ISBN-10: 033524540-4 Leni Wildflower
Cyan Magenta Yellow Black
The Hidden History of Coaching
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Coaching in Practice series
The aim of this series is to help coaching professionals gain a broader
understanding of the challenges and issues they face in coaching, enabling
them to make the leap from being a ‘good enough’ coach to an outstanding
one. This series is an essential aid for both the novice coach eager to learn
how to grow a coaching practice, and the more experienced coach looking
for new knowledge and strategies. Combining theory with practice, the
series provides a comprehensive guide to becoming successful in this rapidly
expanding profession.
Published and forthcoming titles:
Bluckert: Psychological Dimensions to Executive Coaching
Brockbank: Coaching with Empathy
Brown and Brown: Neuropsychology for Coaches: Understanding the Basics
Driver: Coaching Positively
Hawkins: Creating a Coaching Culture
Hay: Refl ective Practice and Supervision for Coaches
Hayes: NLP Coaching
Paice: New Coach: Refl ections from a Learning Journey
Rogers: Developing a Coaching Business
Sandler: Executive Coaching: A Psychodynamic Approach
Vaughan Smith: Therapist into Coach
Wildfl ower: The Hidden History of Coaching
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The Hidden History
of Coaching
Leni Wildfl ower
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Open University Press
McGraw-Hill Education
McGraw-Hill House
Shoppenhangers Road
Maidenhead
Berkshire
England
SL6 2QL
email: [email protected]
world wide web: www.openup.co.uk
and Two Penn Plaza, New York, NY 10121-2289, USA
First published 2013
Copyright © Leni Wildfl ower, 2013
All rights reserved. Except for the quotation of short passages for the purpose
of criticism and review, no part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, without the
prior written permission of the publisher or a licence from the Copyright
Licensing Agency Limited. Details of such licences (for reprographic
reproduction) may be obtained from the Copyright Licensing Agency Ltd of
Saffron House, 6–10 Kirby Street, London EC1N 8TS.
A catalogue record of this book is available from the British Library
ISBN-13: 978-0-33-524540-6 (pb)
ISBN-10: 0-33-524540-4 (pb)
eISBN: 978-0-33-524541-3
Library of Congress Cataloging-in-Publication Data
CIP data applied for
Typesetting and e-book compilations by
Refi neCatch Limited, Bungay, Suffolk
Printed in Great Britain by CPI Antony Rowe, Chippenham, Wiltshire
Fictitious names of companies, products, people, characters and/or data that
may be used herein (in case studies or in examples) are not intended to
represent any real individual, company, product or event.
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“This book gives you the real story on who came before us and how we
built on the learning to evolve coaching as an emerging profession.
It’s interesting, exciting, and a little bit scary to see some of the antics
that brought us here. Yet the honesty and openness within this
book and the commentary by the writer, demonstrates the values
and beliefs we hold as coaches. It brings clarity to the past, and it
strengthens the framework for what’s possible as we continue
forward.”
Diane Brennan, MBA, MCC, Past President International Coach Federation (2008)
“Leni Wildfl ower’s book provides an answer to the question ‘What
are the roots of coaching?’ This answer contributes to addressing the
follow-up questions ‘What are the theoretical underpinnings of
coaching?’ and ‘How can the underlying theories shape my practice
as a coach?’ If you are looking for the answer to any of these questions,
read this book.”
David Megginson, Emeritus Professor of HRD, Sheffi eld Business School, UK
“This book is unique. It offers readers both an inside perspective
about the names who have made coaching and a critical analysis of
the ideas, theories and concepts which have shaped coaching as the
leading personal development strategy for the 21st century. Leni’s
clear writing style offers the reader a ring side seat for this journey
through the history of coaching.”
Professor Jonathan Passmore, Evora University
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For Annette Baran
1927–2010
A wise and loving mentor and a precious friend
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Table of contents
Series editor’s preface xi
Acknowledgements xii
Foreword xiii
Introduction xvi
Part 1: HERE COMES EVERYBODY 1
1 Self-help in hard times: the early
motivational gurus 3
2 On the edge: human potential and the
Esalen Institute 11
3 Reaching for the marvellous: spiritual and
mystical contributions 21
4 Marketing transformation: from est to NLP 30
5 From tennis court to executive offi ce:
The Inner Game and GROW 38
Part 2: WHAT MAKES US TICK 45
6 Tapping the unconscious: Sigmund
Freud and Carl Jung 47
7 Our bodies ourselves: from Wilhelm
Reich to Julio Olalla 60
8 Searching for wholeness: Fritz Perls and gestalt 68
9 From neurosis to ecstasy: humanistic and
transpersonal psychology 75
10 Strategies for change: CBT and TA 90
Part 3: THE SELF AND OTHERS 105
11 We are not alone: the self, family and society 107
12 Identity and employment: fi nding ourselves in
the workplace 122
13 Psychometrics: from IQ to Myers-Briggs
and beyond 132
Bibliography 148
Index 152
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