The Class Appeal of Marcus Garvey's Propaganda and His

168 Pages·2017·1.18 MB·English

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Electronic Theses and Dissertations, 2004-2019
2015
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Geoffrey Cravero
University of Central Florida
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Cravero, Geoffrey, "The Class Appeal of Marcus Garvey's Propaganda and His Relationship with the Black
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https://stars.library.ucf.edu/etd/65
THE CLASS APPEAL OF MARCUS GARVEY’S PROPAGANDA AND HIS
RELATIONSHIP WITH THE BLACK AMERICAN LEFT THROUGH
AUGUST 1920

by

GEOFFREY V. CRAVERO
B.A. University of Central Florida, 2003

A thesis submitted in partial fulfillment of the requirements
for the degree of Master of Arts
in the Department of History
in the College of Arts and Humanities
at the University of Central Florida
Orlando, Florida

Spring Term
2015

Major Professor: Connie Lester
© 2015 Geoffrey V. Cravero

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ABSTRACT
This thesis examines the class appeal of Marcus Garvey’s propaganda and his
relationship with the black American left through the end of his movement’s formative years to
reveal aspects of his political thought that are not entirely represented in the historiography.
Although several historians have addressed Garvey’s affiliation with the black American left
there has not yet been a consummate study on the nature of that relationship. This study
examines the class element of Garvey’s propaganda from his formative years through his radical
phase, tracing the evolution of his ideas and attributing factors to those changes.
Garvey influenced and was influenced by the labor movement and the class appeal of his
propaganda was much stronger than historians have allowed. Garvey ultimately distanced
himself and his program from the left for a number of reasons. The United States Justice
Department’s campaign to infiltrate his organization and remove him at the height of the Red
Scare caused him to distance his program from the left. Since Garvey was pragmatic, not
ideologically driven, and economic theory was secondary to black autonomy in his philosophy,
increased criticism from former associates in the black American left, coupled with his exclusion
from African-American intelligentsia, impacted his decision to embrace an alternative program.
During the final years of his radical phase Garvey’s ideas, program and relationships were
impacted by a collision of the personal and political in his world. Understanding the complexity
of Garvey’s evolving ideology, and looking at the causes for those changes, are crucial to the
study of the movement and its impact.

iii
To my mother, Theresa Gerry, my father, Gary Cravero,
my step-father, Scott Gerry and my brother, Jason Cravero,
for their continued love and support.
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ACKNOWLEDGMENTS
I express sincere thanks and gratitude to my committee chair, Dr. Connie Lester, for her
commitment, support and advice. I also wish to express my thanks to the members of my thesis
committee, Dr. Robert Cassanello and Dr. Ezekiel Walker.

v
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION ................................................................................................... 1
1.1 Thesis ............................................................................................................................... 4
1.2 Historiography .................................................................................................................. 5
CHAPTER 2: THE ROOTS OF GARVEYISM AND HIS FORMATIVE YEARS ................... 19
2.1 Printer’s Apprentice ....................................................................................................... 19
2.2 Printers Strike ................................................................................................................. 20
2.3 Garvey’s Watchmen ....................................................................................................... 21
2.4 National Club ................................................................................................................. 22
2.5 Joseph Robert Love ........................................................................................................ 23
2.6 Travel to Central America .............................................................................................. 24
2.7 Travel to London ............................................................................................................ 26
2.8 Duse Mohammed Ali ..................................................................................................... 27
2.9 Edward Blyden ............................................................................................................... 28
2.10 Bishop Henry McNeal Turner .................................................................................... 30
2.11 Booker T. Washington ................................................................................................ 31
2.12 Return to Jamaica and the Universal Negro Improvement Association ..................... 32
2.13 Jamaican Tuskegee ..................................................................................................... 34
2.14 The Class Appeal of Garvey’s Propaganda (June 1914 – March 1916) .................... 36
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2.15 Early Criticisms and Garvey’s Responses (August 1915 – March 1916) .................. 39
2.16 The Class Appeal of Garvey’s Propaganda during his First Year in the United States
(March 1916 – April 1917) ....................................................................................................... 46
2.17 Early Criticisms and Garvey’s Responses during his First Year in the United States
(March 1916 – April 1917) ....................................................................................................... 49
2.18 Conclusion .................................................................................................................. 51
CHAPTER 3: GARVEY’S “RADICAL PHASE” AND THE FIRST WORLD WAR (APRIL
1917 – FEBRUARY 1919) ........................................................................................................... 54
3.1 Race Riots ...................................................................................................................... 56
3.2 Class Appeal of Garvey’s Propaganda (April 1917 – February 1919) .......................... 59
3.3 Critics and Enemies ........................................................................................................ 67
3.4 Split in the UNIA ........................................................................................................... 68
3.5 Editors of the Negro World ............................................................................................ 70
3.6 USA vs. UNIA ............................................................................................................... 71
3.7 Conclusion ...................................................................................................................... 80
CHAPTER 4: THE END OF THE GARVEY MOVEMENT’S FORMATIVE YEARS
(MARCH 1919 – AUGUST 1920) ............................................................................................... 83
4.1 Class Appeal of Garvey’s Propaganda ........................................................................... 84
4.2 A. Philip Randolph and Chandler Owen ........................................................................ 89
4.3 Hubert Harrison .............................................................................................................. 91
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4.4 W.A. Domingo ............................................................................................................... 92
4.5 William Bridges ............................................................................................................. 95
4.6 Libel Suits ...................................................................................................................... 97
4.7 Assassination Attempt .................................................................................................. 100
4.8 Personal Loss................................................................................................................ 102
4.9 USA vs. UNIA (April 1919 – August 1920) ................................................................ 104
4.10 Convention of the Negro Peoples of the World (August 1920) ............................... 117
4.11 Conclusion ................................................................................................................ 125
CHAPTER 5: CONCLUSION ................................................................................................... 128
LIST OF REFERENCES ............................................................................................................ 132
5.1 Primary Sources ........................................................................................................... 132
5.1.1 Articles .................................................................................................................. 132
5.1.2 Books .................................................................................................................... 144
5.1.3 Other Documents .................................................................................................. 145
5.2 Secondary Sources ....................................................................................................... 156
5.2.1 Articles .................................................................................................................. 156
5.2.2 Books .................................................................................................................... 157

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CHAPTER 1: INTRODUCTION
Pan-African nationalism, the concept of international black unity and self-determination,
was embraced by a number of black intellectuals in the early twentieth century. The social
transformation of African-Americans during the Great Migration, as well as the widespread
cynicism resulting from the broken promises of the post-World War I era, laid the basis for
Marcus Garvey’s Universal Negro Improvement Association (UNIA). The war fostered anti-
colonial sentiment which inspired a revival in pan-Africanism, and the Bolshevik Revolution led
many to believe that socialism and organized labor were the best political options for both blacks
and the laboring class. These political options went far beyond those characterized by what Cary
D. Wintz refers to as “the militant anti-segregationist/accommodationist self-help dichotomy.”1
The rapidly urbanized New Negros of the post-war era were faced with a choice as to which
approach they believed would be most effective in improving the condition of their race.
African-American intelligentsia developed within the context of white supremacy,
leading many African-American intellectuals to believe that they alone were best equipped to
deal with black oppression. Many saw Garvey, a Jamaican with a global view of black
empowerment, as an outsider pushing his agenda in the face of African-American
exceptionalism. Despite the ways they ridiculed and dismissed Garvey, African-American
intellectuals were aware of his popularity, many seeing him as a threat to the success of their
own efforts. His program was appealing in that it focused on the autonomy of all blacks, not just
black Americans or W.E.B. Du Bois’s “talented tenth.” Garveyism was a crucial factor in the
shaping of black American thought from the Jim Crow era through the modern civil rights

1 Cary D. Wintz, ed., African American Political Thought 1890-1930: Washington, Du Bois, Garvey, and
Randolph (Armonk & London: M.E. Sharpe, 1996), 10.
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