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Retailization: Brand Survival in the Age of Retailer Power PDF

240 Pages·2006·1.893 MB·English
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by Lars Thomassen, Keith Lincoln, Anthony Aconis,| 2006| 240 pages| 1.893| English

About Retailization: Brand Survival in the Age of Retailer Power

Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.

Detailed Information

Author:Lars Thomassen, Keith Lincoln, Anthony Aconis,
Publication Year:2006
ISBN:9780749446895
Pages:240
Language:English
File Size:1.893
Format:PDF
Price:FREE
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