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About Process-based Strategic Planning
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.Доп. информация: Книга написана двумя профессорами швейцарских университетов на немецком языке и переведена на английский. На мой взгляд, в книге последовательно, кратко и наглядно описаны все основные методики, используемые при стратегическом планировании. Терминология приведена в глоссарии и строго соблюдается.Рекомендую также эту книгу желающим заодно подучить английский язык, так как он в этой книге очень простой.
Detailed Information
| Author: | Rudolf Grünig, Richard Kühn, A. Clark |
|---|---|
| Publication Year: | 2005 |
| Pages: | 384 |
| Language: | English |
| File Size: | 13.234 |
| Format: | |
| Price: | FREE |
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