Table Of ContentPrelims 07/16/2004 8:13 PM Page i
Praise for Power Speaking
“A
chim Nowak is a highly successful speaker in a very tough mar-
ket;he trains trainers in New York City.It is not an easy task,but he
routinely exceeds their expectations. This book will show you how!”
—Ralph Langevin,President,Langevin Learning Services
“When Achim Nowak talks,people listen—because he speaks from
the heart as well as the mind.Whether you are a novice speaker or
a seasoned pro,this beautiful book will have much to say.”
—David Andrusia,Author of Brand Yourself and The Perfect Pitch
“Watching Achim as a public speaker is like watching a skilled con-
ductor managing his orchestra.Achim quickly probes his audience to
determine the unique strengths, skills, and needs of all participants
and then uses this knowledge to maximize the effectiveness of his
speech and performance.”
—Sylva Juliano,Performance Development Manager,GE Consumer
Finance
“Achim Nowak is one of the most inspiring speakers I have heard in
a very long time. He has a superior ability to read his audience and
present material in a way :that keeps everyone completely focused
and engaged.”
—Pamela A.King,Training Manager,Silver Hill Financial LLC
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Power Speaking Title Page 7/2/04 2:47 PM Page 1
Power
SSppeeaakkiinngg
The Art of the
EX CEPTIONAL
Public Speaker
Achim Nowak
ALLWORTH
PRESS
NEW YORK
Prelims 07/16/2004 8:13 PM Page iv
For Thomas Nowak
© 2004 Achim Nowak
All rights reserved.Copyright under Berne Copyright Convention,
Universal Copyright Convention, and Pan-American Copyright
Convention.No part of this book may be reproduced,stored in
a retrieval system,or transmitted in any form,or by any means,
electronic, mechanical, photocopying, recording, or otherwise,
without prior permission of the publisher.
08 07 06 05 04 5 4 3 2 1
Published by Allworth Press
An imprint of Allworth Communications,Inc.
10 East 23rd Street,New York,NY 10010
Cover design by Derek Bacchus
Author photograph by David Morgan
Page composition by Sharp Des!gns,Lansing,MI
Typography by Integra Software Services
LIBRARYOFCONGRESSCATALOGING-IN-PUBLICATIONDATA
Nowak,Achim.
Power speaking : the art of the exceptional public speaker : Achim Nowak.
ISBN: 1-58115-361-9
p.cm.
Includes index.
1. Public speaking. I.Title.
PN4129.15.N68 2004
808.5'1--dc22
2004012590
Printed in Canada
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Contents
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Part I: The Art of the Craft
1 Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2 Body Movement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
3 Gestures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
4 Eye Contact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
5 Energy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
Part II: The Art of the Connection
6 Finding the Intention . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
7 Selecting the Frame . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
8 Embracing Humor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
9 Inviting Dialogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .101
10 Transforming Resistance . . . . . . . . . . . . . . . . . . . . . . . . . .113
Part III: The Art of the Flow
11 Clarifying Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .131
12 Releasing Fear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147
13 Choosing Spontaneity . . . . . . . . . . . . . . . . . . . . . . . . . . . .157
14 Dismantling the Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . .173
Final Thoughts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .185
Appendix:The Seven Golden Rules of Visual Presenting . .189
Sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .199
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201
About the Author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208
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Acknowledgments
T
he creation of this book,and my thoughts on the process of becoming
a powerful speaker,have been shaped by the many inspiring individuals
who I have met while teaching and exploring the principles of personal
transformation.I am indebted to every single one of you!
Very specifically,I wish to express my deep gratitude to:
Sally Fisher—for having faith in me before I did,and giving me the
opportunity to do “the real work.”
Ralph and Erin Langevin—for running a classy company that truly
honors the mystery and humanity of the adult audience.
Carol Morton—for showing me how to lead with quiet grace.
Twila Thompson,Gifford Booth,and Allen Schoer—for reminding
me that without creativity,we have nothing.
Lynda Zimmerman, Jim Mirrione, Chris Vine, Mitalene Fletcher,
Alexandra Lopez and all of my friends at the Creative Arts Team and the
Kaplan Center for Educational Drama—for providing me with a creative
home for all these years.
My many fellow seminar leaders—especially Alisa Alexander,
Maura Beatty, Judy Bell, Olga Botcharova, Tim Brock, Herminio
Hernandez, Lynne Hurdle-Price, Scott Leta, Marylyn McCormack de
Castro, Mike Miles, Linda Carole Pierce, Jose Rego, Martin Roundy,
and Denise Shanklin—for teaching me by example and making it look
so very easy.
My colleagues in the TAI speaker development group—Robert
Anderson,Sandra Carey,Dawn Denvir,John Griffith,Elise Hedblom,
Gary Lyons,Kathryn Mayer,Diane Nersesian,Graeme Thompson,and
Judy Woodard—for so joyously exploring the boundaries of the
coaching life.
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viii Power Speaking
Sam Carter—for his wickedly creative mind,and his contribution to
Power Speaking.
Ellen MacDonald—for her unwavering friendship, and her contri-
bution to Power Speaking.
Clare Maxwell—for selflessly sharing her movement wisdom.
Andi Shiraz—for her impeccable insights during the inception of
this book.
Dan Diggles and Michael Loman—for connecting me with the right
people at the right time.
All of the folks at Allworth Press—especially Tad Allworth, Nicole
Potter,Derek Bacchus,and Birte Pampel—for their easygoing approach
to the serious business of bookmaking.
And two of the very early teachers in my theater career—Joy
McLean Bosfield and Anthony Abeson—for showing me, once and for
all,that the body is the portal to our hearts and souls.
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Introduction
L
et’s talk about power speaking.
Sometimes we’re fortunate to find a teacher who makes a difference,
someone who is able to shape us in a way that transforms what we do
for the rest of our lives.Joy McLean Bosfield was that teacher in my life.
Back in the late seventies, when I was an aspiring actor in the theater
world of Washington, D.C., I was referred to Joy to help develop my
voice. Once a week I climbed onto my beat-up old bicycle and huffed
and puffed my way up 16th Street,to the slender townhouse where Joy
coached her students.Joy hailed from the original cast of Porgy and Bess.
While I was barely into my twenties,Joy had long settled into her golden
years.For a year,once a week,every week,she stood behind the piano in
the little room at the top of the stairs,and we practiced scales.
I was not a very good student. Timid, impatient. But Joy always
smiled benignly at me, her body draped in one of the angora sweaters
she so loved, her hair pulled tight into a chignon. Only when I—yet
again—could not reach a note, did her eyes betray a glint of exaspera-
tion.And then,inevitably,Joy would turn to me and demand:
“Breathe from your penis.”
It’s what I did for a year with Joy:I learned to breathe from my penis.
I didn’t at all “get”what Joy was doing at the time.But about eight
months or so after I stopped studying with her I had an epiphany.It was
one of those moments when you’re there,right inside the moment,and
then all at once you step out of it and observe what’s going on.I was in
the midst of a rehearsal for a play,and suddenly I heard the sound of my
voice as I was speaking.I listened to myself,and I was startled.My voice
no longer sounded as I had remembered it. It had a new depth, a
weight,a raspy resonance I had never heard before.
Description:Integrating key concepts and ideas about public speaking into a clear, step-by-step, transformational method, Power Speaking teaches emerging speakers how to grow the necessary skills and unleash their inner power. Divided into proficiency levels-mastering the basics, making the connection, and poli