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About Mgmt218 Patrick Loh
This document provides information on an entrepreneurship course titled MGMT 218 ENTREPRENEURSHIP AND BUSINESS CREATION taught during the 2016/17 academic year at the Lee Kong Chian School of Business. The course traces the steps entrepreneurs take from recognizing a business opportunity to operating a new company. It teaches business planning and pitching ideas while addressing limitations of static plans. Through real case studies, students learn issues requiring analysis and resolution for financial sustainability. The course aims to help students develop business plans, assess opportunities, understand challenges of starting businesses, and resolve limitations of static plans. It uses various teaching methods and evaluates students based on participation, analyses, quizzes, memos, and a team-based final project to develop a
Detailed Information
| Author: | ['Simon Ho'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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