Table Of ContentThe Original Science of Self-Improvement
and Success that Has Changed the
lives of 30 Mil ion People
MAXWELL MALTZ, M.D.F.1.C.S.
EDITED AND lJPDA11:D BY DAN S. KENNEDY AND
l1iE PSYCI·tO-CYBHRNEllCS POUNDATION, INC.
The Original Science of Self-Improvement
and Success that Has Changed the
Lives of 30 Million People
"Psycho-Cybernetics changed my destiny. From a small farm
house nearly 2 miles from a major road in Chucketauck,
Virginia, to a successful career as an author, consultant, lec
turer to organizations like NASA, Disney, AT&T ... Dr.
Maltz's suggestions gave me the confidence to bring out my
talents and go for my dreams."
-LEE MILTEER, author, Success Is An Inside Job
"I was flunking out of college when 1 first read Psycho
Cybernetics, and it literally turned my life around."
-MARSHALL REDDICK, PH.D.
The late DR. MAXWELL MALTZ received his doctorate in
medicine from the College of Physicians and Surgeons of
Columbia University. After post-graduate work in plastic
surgery in Europe, Dr. Maltz headed several departments of
reparative surgery in New York hospitals. He was a prominent
international lecturer on the physical and psychological
aspects of plastic surgery, and published two books on these
subjects: New Faces, New Futures and Dr. Pygmalion. The orig
inal ideas that formed the basis of Psycho-Cybernetics grew out
of ideas he developed in his very successful private practice in
New York, where he treated patients from all over the world,
including many celebrities.
DAN s. KENNEDY is a marketing consultant, popular pro
fessional speaker, and author of nine books. He is the CEO of
the Psycho-Cybernetics Foundation and author of The New
Psycho-Cybernetics audio program.
Contents
Introduction
Xl
CHAPTER ONE
The Self-Image:
Your Key to Living Without Limits ....................... 1
CHAPTER Two
How to Awaken the Automatic Success
Mechanism Within You ................................ 25
CHAPTER THREE
Imagination-The Ignition Key to Your
Automatic Success Mechanism .......................... 43
CHAPTER FOUR
How to De-Hypnotize Yourself
from False Beliefs .................................... 69
CHAPTER FIVE
How to Succeed with the Power
of Rational Thinking .................................. 82
CHAPTER SIX
How to Relax and Let Your Automatic
Success Mechanism Work for You ....................... 101
v
vi Contents
CHAPTER SEVEN
You Can Acquire the Habit of Happiness .................. 117
CHAPTER EIGHT
Ingredients of the "Success-type" Personality
and How to Acquire Them ............................ 134
CHAPTER NINE
How to Avoid Accidentally Activating
Your Automatic Failure Mechanism ..................... 155
CHAPTER TEN
How to Remove Emotional Scars and Give
Yourself an Emotional Face Lift ........................ 180
CHAPTER ELEVEN:
How to Unlock Your Real Personality. .................... 203
CHAPTER TWELVE:
Do-It-Yourself Tranquilizers that Bring Peace of Mind ........ 224
CHAPTER T HI RTEEN :
How to Tum a Crisis into a Creative Opportunity ........... 243
CHAPTER FOURTEEN:
How to Get and Keep "That Winning Feeling" ............. 261
Contents vii
CHAPTER FIFTEEN:
More Years of Life and More Life in Your Years ............. 280
CHAPTER SIXTEEN:
True Stories of Lives Changed Using Psycho-Cybernetics
The Case of the Least-Likely-to-Succeed Stockbroker .... 297
The Case of the Professor's "F" ...................... 299
The Case of the Alcoholic's Daughter ................. 300
The Case of the Rodeo Cowboys .................... 301
The Case of the Woman Who Could Not Walk ......... 303
"Vocabulary ........................................... 307
Recommended Reading .................................. 309
Additional Resources .................................... 311
About the Authors ..................................... 313
The Artist's Gift ...................................... 315
Index .............................................. 317
Acknowledgments
The Psycho-Cybernetics Foundation's founding board members:
WIlliam Brooks
Matt Oeschsli
Jeff Paul
Jeff Herman, The Foundation's hard-working literary agent, Eugene
Brissie and Ellen Schneid Coleman at Prentice Hall Press, who have
been consistently and enthusiastically supportive of the "renaissance"
of Dr. Maltz's works.
lntroduction
"7;:
.1 year 2000 was the 40th anniversary of the
~:blication
of Dr. Maltz's original Psych 0-
Cybernetics. The book has sold over 30 million copies in all of its dif
ferent editions worldwide, inspired a number of audio cassette
programs for individuals as well as complete training programs cre
ated for corporations, sales organizations, even sports teams. In the
2000 Olympics, for example, the coach of the U.S. equestrian team
used Psycho-Cybernetics techniques, as she has with other teams for
many years.
In many ways, Psycho-Cybernetics is the original science of self
improvement. I make that statement for three principal reasons:
First, Dr. Maltz was the first researcher and author to under
stand and explain how the self-image (a term he popularized for cer
tain processes within the subconscious mind) has complete control over
an individual's ability to achieve (or fail to achieve) any goal.
Second, everything written, said, recorded or taught about self
improvement since Maltz wrote has derived from his work. Try and
find any book on success or self-improvement written since 1960,
right through to yesterday, that does not include a discussion of self
image and the techniques for improving and managing it-notably
including visualization, mental rehearsal, and relaxation-and you'll
realize how crucial the work of Maltz still is. The relatively young
"science" of sports psychology, relied on heavily by professional
golfers, sports franchises, coaches, and Olympians, owes an enormous
debt, occasionally acknowledged, to Psycho-Cybernetics.
Third, unlike philosophical musings about success, Psycho
Cybernetics is, in fact, scientific: It provides practical things to do (not
just think about), that yield quantifiable results. What is unique about
Psycho-Cybernetics is that it offers techniques that help make what
ever was once difficult easy.
In short, whether you set out to lose weight and keep it off,
lower your golf score, double your income in selling, become a confi
dent public speaker, write the great American novel, or achieve any
other imaginable goal, in order to succeed, you will use Psycho
Cybernetics techniques, either directly from Dr. Maltz or some other
