MARION WANGECHI NGARE

71 Pages·2017·0.61 MB·English

ROLE OFMEDIAIN PUBLICISING KENYA VISION 2030: A CASE STUDY OF
THE FIRST PHASE FLAGSHIP PROJECTS
BY
MARION WANGECHI NGARE
K50/7644/2006
A RESEARCH PROJECT SUBMITTED TO THE SCHOOL OF JOURNALISM
AND MASS COMMUNICATION IN PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR THE AWARD OF A MASTER OF ARTS DEGREE IN
COMMUNICATION STUDIES OFTHE UNIVERSITY OF NAIROBI
DECEMBER, 2017
DECLARATION
Declaration by the Student:
This is my original work and has never been presented in any other institution for
examination. All information sourced from other scholars has been duly acknowledged.
Sign:………………………………………………Date:…………………………………..
MARION W. NGARE
REG. NO. K50/7644/2006
Declaration by the Supervisor:
This research project has been submitted for examination with my approval as the
appointed university supervisor.
Sign:………………………………………………Date:…………………………………..
DR. JULIUS BOSIRE
SCHOOL OF JOURNALISM, UNIVERSITY OF NAIROBI
ii
DEDICATION
This project is dedicated to my family. Thank you so much for your consistent
encouragement, support and inspiration. May God bless you.
iii
ACKNOWLEDGEMENTS
I owe it all to God who granted me health and sufficient grace and made it possible
throughout my program.
My profound gratitude to my supervisor, Dr. Julius Bosire, for his professional guidance
throughout my research study. His patience and constructive criticism made this work
possible. My sincere gratitude also goes to all the lecturers at the School of Journalism
and Mass Communication, Universityof Nairobi.
My appreciation also goes to my parents, Kenneth Ngare and Irene Ngare for their
consistent encouragement for me to pursue education at this level.
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TABLE OF CONTENTS
DECLARATION...............................................................................................................ii
DEDICATION..................................................................................................................iii
ACKNOWLEDGEMENTS............................................................................................iv
TABLE OF CONTENTS..................................................................................................v
LIST OF TABLES.........................................................................................................viii
LIST OF FIGURES.........................................................................................................ix
LIST OF ABBREVIATIONS...........................................................................................x
ABSTRACT......................................................................................................................xi
CHAPTER ONE:INTRODUCTION..............................................................................1
1.1 Overview........................................................................................................................1
1.2 Background....................................................................................................................1
1.2 Statement of the Problem...............................................................................................8
1.3 Research Objectives.......................................................................................................9
1.3.1 Main Objective.......................................................................................................9
1.3.2 Specific Objectives.....................................................................................................9
1.4 Research Questions........................................................................................................9
1.5 Significance of the Study.............................................................................................10
1.6 Rationale and Justification...........................................................................................11
1.7 Scope and Limitations of the Study.............................................................................11
1.8 Operational Definition of Terms..................................................................................11
CHAPTER TWO:LITERATURE REVIEW...............................................................13
2.1 Overview......................................................................................................................13
2.2 Mass Media in Kenya..................................................................................................13
2.3 The Media and Governance.........................................................................................14
2.4 The Media and Dissemination of Information.............................................................19
2.5 Challenges Facing Kenya Vision 2030........................................................................21
2.5.1 Poor Infrastructure................................................................................................22
2.5.2 Ethnicity and Ethnic Conflicts.............................................................................23
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2.5.3 Impact of HIV/AIDS, Overreliance on donor funding and brain drain...............23
2.5.4 Inequalities...........................................................................................................24
2.5.5 Unrealistic Planning and Agenda Setting.............................................................24
2.5.6 Climate Change and Natural Hazards..................................................................25
2.5.7 Corruption and Insecurity. ...................................................................................26
2.6. Media and Economic Development............................................................................27
2.7 Conceptual Framework................................................................................................28
2.8 Theoretical Framework................................................................................................29
2.8.1 Media Framing Theory.........................................................................................29
2.8.2 The Priming Theory.............................................................................................30
2.8.3 Agenda Setting Theory.........................................................................................32
2.9 Conclusion...................................................................................................................34
CHAPTER THREE:METHODOLOGY ......................................................................35
3.1 Overview......................................................................................................................35
3.2 Research Design...........................................................................................................35
3.3 Research Approach......................................................................................................35
3.4 Research Population.....................................................................................................36
3.5 Sampling Technique and Procedure............................................................................36
3.6 Research Instruments...................................................................................................36
3.7 Data Analysis and Presentation...................................................................................37
3.8 Research Ethics............................................................................................................38
CHAPTER FOUR:DATA PRESENTATION, ANALYSIS AND
INTERPRETATION.......................................................................................................39
4.1 Overview......................................................................................................................39
4.2 Frequency of Information on flagship projects of Vision 2030...................................39
4.3 Reporting of flagship projects of Kenya Vision 2030 (2008/09) ................................42
4.4 Placement of Articles...................................................................................................44
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CHAPTER FIVE:SUMMARY, CONCLUSION AND RECOMMENDATIONS...46
5.1 Introduction..................................................................................................................46
5.2 Summary of Findings...................................................................................................46
5.3 Conclusion...................................................................................................................48
5.4 Recommendations........................................................................................................49
5.5 Recommendations for Further Study...........................................................................50
REFERENCES.................................................................................................................51
APPENDICES..................................................................................................................56
Appendix I: Document Analysis Guide.............................................................................56
Appendix II: Code sheet for analyzing Flagship projects (2008/09 and 2012/13)............57
Appendix III: Certificate of Field Work ...........................................................................58
Appendix IV: Certificate of Originality........................................................................... 59
Appendix V: CertificateofCorrections.............................................................................60
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LIST OF TABLES
Table 4.1. Frequency of coverage of flagship projects in Daily Nation and Standard
(2008/09)...........................................................................................................39
Table 4.2. Frequency of coverage of flagship projects in Daily Nation and Standard
(2012/13)............................................................................................................40
Table 4.3. Placement of articles on flagship projects: Daily Nation and Standard
(2008/09)...........................................................................................................44
Table 4.4. Placement of articles on flagship projects: Daily Nation and Standard
(2012/13)..........................................................................................................45
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LIST OF FIGURES
Figure 2.1: Conceptual Framework...................................................................................29
Figure 4.1. Frequency of coverage of flagship projects in 2008/09..................................41
Figure 4.2. Frequency of coverage of flagship projects in 2012/13..................................41
Figure 4.3. Reporting of flagship projects of Vision 2030 (2008/09) ...............................42
Figure 4.4. Reporting of flagship projects ( 2012/13).......................................................43
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LIST OF ABBREVIATIONS
ASAL Arid and Semi-Arid Lands
BBC Britain Broadcasting Cooperation
BPO Business Process Outsourcing
C4D Communication for Development defined
CD Compact Disks
DVD Digital Versatile Disc
FAO Food and Agriculture Organization
ICT Information Communication Technologies
IMF International Monetary Fund
MTP Medium Term Plan
PEV Post-Election Violence
SME Small and Medium Term Enterprises
SMDGs Sustainable Millennium Development Goals
UN United Nations
UNESCO United Nations Educational, Scientific and Cultural Organization
UNICEF United Nations Children's Fund
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