M aking the

68 Pages·2015·9.65 MB·English

AUGUST 2015
Board of i n
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Summer
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Meeting Recap M
P. 34
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e
Most
OF YOUR
CONVENTION
Legal
Symposium
Photos
P. 18
25 Budgeting for a Successful Event
27 Navigating the Hotel Site Selection Process
30 Planning a Convention: Best Practices
33 IFA 2016: Why You Need to Be There
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VOLUME 47, NUMBER 8
CONTENTS
Publisher
Stephen J. Caldeira, CFE
FEATURES
Associate Publisher
Scott Lehr, CFE
Executive Editor 22 Making the Most of Your Convention
Alisa Harrison
By Helena Lehman
Senior Vice President, Media Relations and
Public Affairs
Matthew Haller 25 Budgeting for a Successful Event – It’s All in the
Marketing Manager Details
Courtney Moore
By Thelma Ramey
Graphic Design Coordinator
Rahath Alam
27 Navigating the Hotel Site Selection Process
Senior Publishing Manager
Andrew Parker By Jim Schultenover
Senior Director of Advertising & Media Solutions
Gregory M. Cook, CFE 30 Planning Your Convention: Best Practices
Membership & Advertising Manager By Mark Liston, CFE
Sara Williamson
Senior Coordinator, Membership & Advertising 33 IFA 2016 Convention: Why You Need to Be There
Elizabeth Bailey
By Aziz Hashim
Regional Advertising Managers
Kelley Class
Carly Wooley
Subscription Manager
Rose DuPont
Communications Manager
Jenna Weisbord
Franchising World (ISSN 1041-7311) “Volume 47, Number 8,” is published
monthly by the International Franchise Association, 1900 K St., N.W., Suite
700, Washington, D.C. 20006. Subscription rates are $50.00 per year for 12
issues. Periodicals postage paid at Washington, D.C., and additional mailing
offices. Single copy price: $5.00. IFA members receive Franchising World as a
membership benefit.
POSTMASTER: Send address changes to Franchising World at 1900 K St.,
N.W., Suite 700, Washington, D.C. 20006. When requesting address changes,
please enclose mailing label. Please allow 4–6 weeks for the change of address
to be fully processed.
For advertising information, call: IFA Advertising Department [phone].
The full text of Franchising World is available in the electronic versions of
the H.W. Wilson Company’s Business Periodicals Index. For information call 34
[phone]; outside the U.S. Call [phone]. Fax: [phone].
Copies of Franchising World issues and articles also are available for
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Franchising World welcomes views and comments from its readers.
Correspondence should be addressed to Editor, c/o Franchising World at 1900
K St., N.W., Suite 700, Washington, D.C. 20006. Franchising World reserves
the right to edit letters for publication and also reserves the right to refuse
advertising. With the publication of Franchising World, IFA is not offering
legal, financial or any other professional advice or endorsements. Readers are
encouraged to seek advice from professionals in specialized fields before acting
on any information published herein. The views and opinions expressed in
Franchising World are those of the author(s) and do not necessarily reflect the
views and opinions of IFA members or staff.
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Copyright © 2015 International Franchise Association. Printed in U.S.A.
DEPARTMENTS
4 PRESIDENT & CEO’S COLUMN
IFA Board Forges Path to Meet Challenges, Leverage Opportunities
6 PEOPLE & NEWS BRIEFS
18 MULTI-UNIT FRANCHISE INNOVATORS
63 NEW IFA MEMBERS
2 FRANCHISING WORLD AUGUST 2015
AUGUST 2015
IFA INDUSTRY INSIGHTS MULTI-UNIT FRANCHISE INNOVATORS

6 People & News Briefs 40Franchisees Provide Insights on the Challenges to
Political Advocacy
GOVERNMENT RELATIONS & PUBLIC POLICY BY TAMRA KENNEDY, TOM BABER AND AZIM IFA’S MISSION
SAJU The International Franchise Association
8 FranPAC Report Card protects, enhances and promotes franchising.
BY ERICA FARAGE MARKETING
IFA’S VISION
10 Same Meeting – New Name: Join Us for the Franchise Action 42IFA Convention Helps Office Pride Area Developers IFA: The preeminent voice and acknowledged
Network Annual Meeting, IFA’s Washington, D.C. Fly-In See Franchising’s Big Picture leader for franchising worldwide.
BY ERICA FARAGE BY TODD HOPKINS
EXECUTIVE COMMITTEE
12 Regulatory Challenges Facing Franchise Small Business INTERNATIONAL DEVELOPMENT Melanie Bergeron, CFE Jeffrey Tews
Owners TWO MEN AND A TRUCK BrightStar Healthcare of
Chairwoman Madison, WI
BY ELIZABETH TAYLOR 45World Franchise Council Growing, Achieving Important S and J Home Care LLC
Milestones Aziz Hashim Franchisee Forum Chairman
NRD Capital
STATE REPORTS – ADVANCING FRANCHISING BY GRAHAM BILLINGS Vice Chairman Catherine Monson, CFE
FASTSIGNS International
14 An Increasingly Local Fight for $15 FINANCE Shelly Sun, CFE Franchisor Forum Chairwoman
BrightStar Franchising, LLC
BY JEFF HANSCOM Treasurer Ryan Cunningham
47EMV is Here: Is Your Business Ready? Javelin Solutions
Liam Brown Supplier Forum Chairman
EVENTS BY KEVIN KOBS Marriott International
Secretary Ex-officio
16 IFE Offers Training, Opportunities for Global Franchises 49Bird’s Eye View: Balancing Investment and Stephen Joyce SInteteprhneant iJo. nCaall dFeriaran,c ChFiEse
BY ANDREW PARKER Performance Choice Hotels International Association
Immediate Past Chairman President & CEO
BY MARK WHITTLE, CFE
18 Joint Employer, Franchise Relations Key Issues
BOARD OF DIRECTORS
at 2015 Legal Symposium
SOCIAL MEDIA
BY JEFF HANSCOM Doug Allison Saunda Kitchen, CFE
PepsiCo Mr. Rooter of Sonoma
52Maximizing the Impact of Social Media County, Calif.
LEADERSHIP BY SUSAN KING GLOSBY, CFE James Anhut
InterContinental Hotels Group Gordon Logan
Sport Clips, Inc.
34 IFA Board Forges Path to Meet Challenges, Leverage HONORING AMERICA’S VETERANS Jania Bailey, CFE
Opportunities FranNet Franchising, LLC Robert McDevitt, CFE
Golden Corral Buffet
BY ALISA HARRISON 58Transitioning from the Military to the Workforce David Barr & Grill
PMTD Restaurants
BY JERROD SESSLER, CFE Barry Miller
Cheryl Bachelder Sylvan Learning Center
Popeyes Louisiana Kitchen of Girard, Ohio
Charlie Chase Tabbassum Mumtaz
FirstService Brands Apex Restaurant
18 Management, Inc.
Mitch Cohen
Baskin Robbins/Dunkin’ Matthew Patinkin
Donuts Bayshore, N.Y. Auntie Anne’s Pretzels -
Double P Corporation
Jerry Crawford, CFE
Jani-King International, Inc. Guillermo Perales
Sun Holdings, LLC
Carlton Curtis
The Coca-Cola Company Karen Powell, CFE
Decor & You
Richard Emmett FranchisEsource Brands
Dunkin’ Brands, Inc. International
Kathleen Gilmartin Andrew Puzder
Interim HealthCare Inc. CKE Restaurants, Inc.
Peter Holt, CFE Michael Seid, CFE
Planet Smoothie/Tasti D-Lite CFWshops
Mariana Huberman Larry Weinberg, CFE
UPS Store of Washington, D.C. Cassels Brock &
Franchisee Forum First Vice Blackwell LLP
Chairwoman Supplier Forum First Vice
More than 500 people attended IFA’s 48th Annual Legal Symposium Chairman
Darrell Johnson, CFE
IFA Board Forges Path to Meet Challenges, Leverage Opportunities in Chicago. FRANdata
FRANCHISING WORLD AUGUST 2015 3
N
M
U Two Industry Meetings;
L
O
C
One Goal

S
’
O
E
C
D IFA’S 56TH ANNUAL CONVENTION — slated for Feb. 20-23, 2016 in San Antonio, Texas — is
N on track to reach our highest attendance yet, as more and more franchise leaders seek the
A unparalleled educational and networking sessions at a level unavailable anywhere else in the
franchise industry. At the 55th Annual Convention this past February in Las Vegas, we hit an
T
N all-time attendance of 3,880, our fourth straight year with a record number of visitors, and we
E are very hopeful that we’ll surpass this number in 2016.
D But a convention or any association meeting’s purpose is not just to get the largest
I gathering possible. It’s also about the industry community coalescing around shared issues of
S
concern to find both solutions and opportunities. In the case of our industry, the community is
E
R poised for continued growth in new establishments, job creation and economic output through
P sound franchise development and innovation efforts. The annual convention provides the best
opportunity to share best practices in these areas to help franchise businesses grow.
A
In addition, the franchise community is facing unprecedented public policy and regulatory
F
I challenges at the local, state and federal levels. There has never been a more important time
for the industry to come together to fight these issues head-on to ensure that we protect the franchise model and reach
the growth that is projected, and even exceed it.
An important opportunity for IFA members to do just that is next month at the Franchise Action Network (FAN)
Annual Meeting, formerly called the IFA Public Affairs Conference. The IFA Board of Directors voted unanimously
to change the name of the annual Washington, D.C., legislative fly-in, our preeminent grassroots advocacy event, to
the FAN Annual Meeting to align it with our enhanced grassroots advocacy program, the Franchise Action Network,
launched in July 2014. We’re expecting more than 400 franchisees, franchisors and suppliers to descend on Washington
Sept. 28-Oct. 1 to advocate for policies that will strengthen the business environment for franchising, not stifle it.
For instance, at the top of the agenda will be urging the U.S. Congress to re-codify into law the well-established
statutory definition of what constitutes a joint employer as currently defined in the National Labor Relations Act. This
focus is necessary in order to stave off attempts by the National Labor Relations Board (NLRB), which is being inspired
by the Service Employees International Union (SEIU) to redefine franchisors and franchisees as joint employers. The SEIU
has spent upwards of $50 million since 2013 and has been working overtime at all levels of government to disrupt the
franchise model so that it can more easily unionize franchisee’s employees.
The 2015 Franchise Action Network Annual Meeting is well-timed as there are currently legislative efforts underway
now to stop the NLRB.
In late June and early July, both the U.S. House of Representatives and U.S. Senate Appropriations committees
approved bills that would stop the NLRB from manufacturing a new joint employer standard. Therefore, members
of Congress need to hear from their constituents about the importance of passing these laws to protect franchise
businesses and the significant contributions they make to the U.S. economy. If you have not already made plans to attend
the FAN Annual Meeting, I strongly encourage you to do so immediately. We need as many boots on the ground as
possible to ensure that our voices are heard at this critical time in our industry’s history.
To learn more about the challenges we are facing, I respectfully urge you to read closely the many articles in
this edition of Franchising World. For instance, on page 10, IFA’s Erica Farage, senior director of political affairs and
grassroots advocacy, goes into detail what is in store at the Franchise Action Network Annual Meeting. Elizabeth Taylor,
IFA vice president of federal government relations, public policy and counsel, overviews the efforts by the SEIU and the
NLRB to change the franchise model on page 12 and Jeff Hanscom, director of state government relations and public
policy, reviews the real agenda behind the “Fight for 15” effort on page 14.
I hope to see you in Washington, D.C. next month at the Franchise Action Network Annual Meeting as well as in
San Antonio for the 56th IFA Annual Convention in February 2016. These two meetings provide the industry the best
opportunities to come together and make a difference. Please register today.
ANNUAL
MEETING
IFA’S WASHINGTON, D.C. FLY-IN
SEPTEMBER 29-3O, 2O15 // JW MARRIOTT // WASHINGTON, D.C.
4 FRANCHISING WORLD AUGUST 2015
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PEOPLE & NEWS BRIEFS
PEOPLE Greg Berman is the new partner at Virgo, will join the Zippy Shell Board
president of Atlanta-based as chairman. The funding will allow Zippy Shell
Susan Boresow is the new franchise management software to speed the growth of the business.
president of TITLE Boxing company Naranga. He comes
Club, a boxing fitness from eRevMax, where he served Juice It Up! has opened a new location in
franchise. Boresow has as chief operating officer. Thousand Oakes, Calif. The smoothie and juice
previous experience working bar franchise has also reached an agreement
for Massage Envy, McDonald’s, Sport Clips, with It Takes Two, LLC, to open two units in
Cold Stone Creamery, Pump It Up and New Mexico. Kelly and Shawn Wolf lead It
Godfather’s Pizza. Takes Two, which operates the Juice It Up!
location in Albuquerque.
Worldwide Express has hired
Richard Kolman as senior vice Mike Millican, a state representative for
president, general counsel and Alabama, has opened a Huddle House
chief compliance officer. restaurant in Winfield, Ala. The Winfield Huddle
Kolman’s previous experience House seats 74 people.
includes at UPS, McDonald’s Corp., and
American Driveline Systems. International Franchise Association Safeguard Business Systems has sold
President & CEO Steve Caldeira joined Safeguard by Docusource/Formit and Safeguard
School of Rock has appointed Elliot Northern Illinois Franchise Association leaders by Advent, to Amy Tiller-Shumway, senior
Baldini senior vice president of marketing. at the NIFA Annual Spring Luncheon. Left to director of new franchise sales and support for
He comes from Guitar Center, where he right: Andrew Bleiman, NIFA co-founder with Safeguard, and Phil Odella, executive director
served a number of roles, including director Marks & Klein; Lauren Izaks, NIFA co-founder of operations integration for small business
of strategy and CRM, director of strategic with All Points PR; Jamie Izaks, NIFA co- services at Deluxe. The resulting entity is
marketing initiatives, and director of founder with All Points PR; Matthew Patinkin, known as Safeguard by Inspired Results, LLC.
merchandising. Double P Corp.; Steve Caldeira; Stuart Safeguard has also completed the sale of a
Hershman, DLA Piper LLP; Barbara Moran company-operated business, Idaho Business
Zippy Shell, the Washington, with Moran Industries; and Mark McSteen, Forms, to Tressa McLaughlin and Jamie
D.C.-based storage and moving vice president of franchisee engagement and McCormick. Following Safeguard’s purchase
company, has named James industry relations for IFA. of the business in 2013, McLaughlin and
Simpson to its corporate board McCormick decided to lead the operations and
of directors. Simpson is a GROWTH growth of Safeguard by IBF.
former national spokesperson for public
transportation policy and safety under U.S. Pinot’s Palette has awarded franchise Thomas and Ronda Scott have become the
President George W. Bush. agreements representing 27 locations largest franchise owners in the AAMCO system
through mid-2015, including new locations after buying seven centers in Oklahoma City.
Crest Foods, franchisor of the Nestlé Toll in Minnesota and Alabama. A total of 19 The couple also owns two AAMCO locations in
House Café by Chip concept, has promoted locations were signed in April and May, with Tulsa, Okla.
Shawnon Bellah to chief operating officer all of the new studios projected to open over
of the 145-location international chain. She the next six to nine months.
has served as senior vice president of global MERGERS, ACQUISITIONS & ALLIANCES
operations since 2010. Music instruction provider Bach to Rock
has inked a multi-unit franchise agreement The Dwyer Group has reached
Julie McBride has joined MSA Worldwide with Ruby Capital to develop two schools an agreement to acquire Service
as a senior consultant, heading the in Texas. Ruby Capital, which plans to open Brands International, a multi-
company’s social franchising practice. its first school in spring 2016, is targeting concept franchise system
locations in Houston initially, followed by the including the Molly Maid, Mr.
Juice It Up! has appointed David Bird vice Dallas and Austin areas. Dwyer Handyman and ProTect Painters
president of construction and engineering. Group brands. The acquisition will result
Bird has more than 25 years of experience, Johnny Rockets has reached a development CEO Mike in the Dwyer organization totaling
including with national brands such as Rite agreement with HDS Polska Group to build Bidwell. more than 2,100 franchisees. The
Aid, Fresh & Easy, Wickes Furniture, CVS, and operate 10 restaurants over the next 10 agreement calls for Service
and Pep Boys. years. The group, a subsidiary of Lagardère Brands International’s David
Services, plans to open its first Johnny McKinnon to become an equity
Bob Blair is the new chief Rockets in Warsaw in early 2016. stakeholder and senior adviser for
financial officer for Dwyer Group. In a separate
FranConnect. He was CruiseOne, the home-based travel franchise development, Dwyer Group has
Service
previously CFO of Salsa Labs, a that is part of World Travel Holdings, has acquired the Grounds Guys of
Brands
software company. opened its 1,000th location. The franchise has Canada. The acquisition, which
International
locations in the United States and Mexico. In consists of 34 franchisees in
Chairman
TWO MEN AND A TRUCK has recognition of the milestone, the company Canada joining 194 locations in
David
promoted Dawn Kroeger to plans to donate $1,000 to the Make-A-Wish the United States, builds on an
McKinnon.
marketing and communications charity and award $1,000 to a franchisee. existing business relationship
director. Kroeger joined TWO with the Grounds Guys.
MEN AND A TRUCK in 2004 as Virgo Investment Group has granted a
marketing manager with oversight for $25-million growth capital investment to
Lansing and two Grand Rapids locations. Zippy Shell Inc., a self-storage and moving
franchise based in Washington, D.C. As part
of the agreement, Mack McNair, a founding
6 FRANCHISING WORLD AUGUST 2015