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About Int. J. Production Economics: Alessandro Brun, Cecilia Castelli
This document presents a research project focused on developing a supply chain strategy model for the fashion industry. The researchers propose a "segmentation tree" model that segments supply chain strategy based on three drivers: product, brand, and retail channel. They conducted case studies of renowned Italian fashion companies to test the suitability of this model. The case studies provided insights into configuring supply chain strategies depending on the product, brand, and retail channel characteristics. The segmentation tree model aims to help fashion companies adopt a focused supply chain strategy tailored to different business segments.
Detailed Information
| Author: | ['varun'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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