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About Industrial Marketing Management: Jui-Long Hung, Wu He, Jiancheng Shen T
This document summarizes a research paper that examines how a commercial bank in Asia uses big data analytics to improve supply chain finance and marketing efforts. Specifically, the bank analyzed two types of supply chain relationships - relationships in credit reports and e-wiring transactions among supply chain companies. The results showed that big data analytics was useful for improving marketing performance and risk management. The case study provides an example for how other B2B firms can leverage big data analytics to differentiate customer solutions, increase profitability, and create new business value by analyzing supply chain relationships.
Detailed Information
| Author: | ['Јелена Манојловић'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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