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About Himanshu Rao (Marketing) Entrepreneurship Assignment PDF
The document is a case study on Mr. Musthafa PC, the CEO and founder of ID Fresh Food (India) Pvt Ltd, a first-generation Indian entrepreneur. It summarizes Musthafa's background growing up in a village in Kerala and overcoming failures to eventually found ID Fresh Food, which produces and delivers fresh idli and dosa batter. It details the company's growth from producing 10 packets per day to over 50,000 kg daily and expanding across India and to Dubai. The company aims to make home-cooked meals easier to prepare and uses natural ingredients without preservatives. Musthafa's entrepreneurial journey and success in founding a Rs. 1000 crore company is examined.
Detailed Information
| Author: | ['Himanshu Rao'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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