Table Of ContentENTREPRENEURSHIP –
CREATIVITY AND
INNOVATIVE BUSINESS
MODELS
Edited by Thierry Burger-Helmchen
Entrepreneurship – Creativity and Innovative Business Models
Edited by Thierry Burger-Helmchen
Published by InTech
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Copyright © 2012 InTech
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First published February, 2012
Printed in Croatia
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Additional hard copies can be obtained from [email protected]
Entrepreneurship – Creativity and Innovative Business Models, Edited by Thierry Burger-
Helmchen
p. cm.
ISBN 978-953-51-0069-0
Contents
Preface IX
Part 1 Ideas, Creativity & Entrepreneurship 1
Chapter 1 Entrepreneurial Creativity as Discovery and
Exploitation of Business Opportunities 3
Vesa Puhakka
Chapter 2 Inside the Entrepreneurial Event:
Creating Schemata of Opportunity for New Business 25
Vesa Puhakka
Part 2 New Business Models 39
Chapter 3 Incubation of New Ideas:
Extending Incubation Models to Less-Favored Regions 41
António C. Moreira and Marta F. S. Carvalho
Chapter 4 The Development and Implementation of Marketing
Information System Within Innovation:
The Increasing of Innovative Performance 59
Ondrej Zizlavsky
Chapter 5 Brazilian Entrepreneurship Reality:
A Trilogy of Imitation, Invention and Innovation 81
Eric Charles Henri Dorion, Eliana Andrea Severo,
Pelayo Munhoz Olea and Cristine Hermann Nodari
Chapter 6 New Service Ventures – Struggling for Survival 99
Jörg Freiling
Chapter 7 Interfirm Alliances:
A Collaborative Entrepreneurship Perspective 115
Mário Franco and Heiko Haase
VI Contents
Chapter 8 Attractiveness of European Higher Education in
Entrepreneurship: A Strategic Marketing Framework 139
Angelo Riviezzo, Alessandro De Nisco
and Maria Rosaria Napolitano
Chapter 9 From Traditional Service to E-Service Market
Change in Poland During Transformation 1989-2010 155
Anna Śliz and Marek S. Szczepański
Chapter 10 Creative Business Model
Innovation for Globalizing SMEs 169
Tõnis Mets
Preface
The birth and infancy of entrepreneurship was turned into a specific area of academic
study and empirical research quite early. The field greatly evolved, and at the same
time, a constant urge to deal with real problems existed, from firm creation to
industrial growth, including firm strategy and economic policy.
Economic, sociological, and managerial academics began to devise a detailed and
interpretative framework for the study of entrepreneurship. Many people came from
different fields, and there was a need to overcome the limitation of the standard
neoclassical theory of entrepreneurship. New areas of research were embraced,
thereby recognizing that powerful mechanisms are at work in entrepreneurship and
require systematic analysis.
The economics of entrepreneurship
Entrepreneurship, in a very broad sense, has always been at the heart of firm and
industrial dynamics – extoling its influence on a macro level. Starting with the analysis
of the specific properties and effects of entrepreneurship as an economic function,
researchers then proceeded to the historical and normative analysis of resource
allocation mechanisms in the field of entrepreneurship. More generally, they analyzed
the socio-economic institutions that could be relied upon to produce, mediate and
favor entrepreneurship.
Many authors tried to define Entrepreneurship:
“Entrepreneurship is an act of innovation that involves endowing existing resources with new
wealth-producing capacity”
Drucker (1985)
“Entrepreneurship is a process by which individuals pursue and exploit opportunities
irrespective to the resources they currently control”
Stevenson (1985)
“Entrepreneurship is the creation of organizations, the process by which new organizations
come into existence“
Gartner (1988)
X Preface
“Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity drive,
holistic in approach, and leadership balanced”
Timmons (1997)
“Entrepreneurship is about how, by whom, and with what consequences opportunities to bring
future goods and services into existence are discovered, created and exploited”
Venkataraman (1997)
From these definitions, we can see that the academic understanding of
entrepreneurship broadened over time. The first dimension of the entrepreneurial
space is the continuum between economic approaches oriented towards the origin and
context of entrepreneurship, social science approaches and managerial concerns.
Among others, influences can also be found in the education context, or, the
institutional context. And finally, researchers raised the question of what happens if
we do not take those issues into account? What if we take them for granted and simply
state that entrepreneurs do things differently, for whatever the reason and have ideas
in different ways other than economic factors?
The following table summarizes these three divisions of research in entrepreneurship.
Approaches
Classical economic Education, Managerial
and social context development and context
institutional context
Where Why How
Description of the The entrepreneur is an Is one a born The
entrepreneur, important element of entrepreneur? Does entrepreneurial
object of the study: macro and local one become an process, the
development. The entrepreneur through detection
impact can depend on a specific education of opportunities,
gender, geographical system or a special the development
location and social institutional context? of ideas,
context. creativity, and
innovation.
The construction
of new business
models
Sectors of interest: Political level (country, Educational system, Economists
region, town level) historical studies, involved in
political influence theory of
the firm,
management
science
