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About Engaging Fox 9 Viewers in Social Media - Timothy Blotz
This document presents a research project analyzing Fox 9's social media strategy and proposing ways to better engage viewers. It conducted surveys of over 1,100 Fox 9 viewers and 12 Fox-owned television stations. The key findings were that viewers have a strong desire to not only get news headlines from Fox 9 on social media, but also to build relationships with anchors and reporters. Based on this, the document proposes a new social media engagement strategy and operational model called the "Blotz Typology" to help journalists build relationships with social media followers.
Detailed Information
| Author: | ['Timothy Blotz'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 66 |
| Language: | English |
| Format: | |
| Price: | FREE |
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