CORA AIT Strategy

32 Pages·2016·2.84 MB·English

by  Microsoft Office User

CORA AIT Strategy
Raising Public Awareness &
Demanding Government Action
August 2012
AGENDA
 CORA AIT strategy
 Previous advocacy efforts
 2012 Activities
Reducing Illicit Trade In Canada:
Three-Pronged Strategy – Key Focus Areas
1
Government
Raise Public Awareness & Demand
Engagement / CORA,
Gov’t Action (& Freeze Taxes) Finance
Campaign Plans
S
E
2
V
Law Enforcement I
T Disrupt Illicit Supply Chain,
Security,
C
/ Intelligence
E Distribution & Manufacturing Legal
J
B
O
3
Commercial /
Build & Leverage Insights in Illicit
SP&I
Market Info
Levels and Trends
But First – A Look Back At Past Campaigns
2009 - 2011
Cash Crime Children Convenience
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Convenience Store Coalitions
Association
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V
2009 2010 2011
ITCAN Paid Advertising Grassroots Retailer Mobilization NCACT Campaign On Social
Campaigns Campaign Consequences Of Contraband
s
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a
C
Our Campaigns Have Delivered Some
Success…
May / June 2008 June 2009 April 2010 April 2010 April 2011
5 Public Safety hearings Cornwall border Joint Federal / Ontario Public Safety hearing Conservatives release election
on illegal tobacco. temporarily moves to Cornwall Task Force is on illegal tobacco. platform with 2 promises on
May 2008 Canadian soil lauMncahrecdh. 2010 September 2010 contraband: 1. Mandatory jail time
LA Minister of Public Safety disrupting the flow of Prime Minister links Health Minister states for repeat offenders 2. New RCMP
R announces RCMP Contraband illegal tobacco. contraband to organized publicly that contraband contraband force of 50 officers.
ED Enforcement Strategy. Main crime in Youtube interview. should be the priority. August 2011 May 2012
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3.Increase public and law new licenses & stricter rules trade. The motion unit 2.Detector dogs on cross-border Law Stamping regime
enforcement awareness. 2.Public awareness campaign. never passed 3.Awareness campaign. enforcement (bill S-13) begins .
2008 2009 2010 2011 2012
JanTuaarxy 2I0n08creases JanuTaray 2x0 0I9ncreasesSeptember 20T09ax Increases Tax Increases Tax IMnarcchr e20a12ses
Public security Public security announces Public security announces October 2011 Quebec budget announced with
announcesF adedditio:n a0l .00 additional fundingF teo cdom: b0at. 00additional funding to comFbaet d: 0.00 QuFebeecd p:u b0lic. 0he0arings neFwe mdea:s u0re.s0 to0 fight
CEB illefguanld tionbga tcoOc coo ntmhtrbo:au tg 0h .00 priolleggraaml t oAbCaCccEoS t OhTraobnuagcth(: $t h30eM .)00pilrleoggaral mto bAaCcCcoE tSh rToaubgahc t Ohfoer n t: 0.00 toO fignht till:e g0al. t0ob0acco. February 2012 Oncotn:tr a0ba.n0d.0
E the program ACCES 2010 ($3.5M) Quebec released its report following its commission
UQ Tabac (Q$2.c5M ): 0.00 QcO c:t 020.0090 Qc : 0O.c0to0ber 2010 Qc :r e0coo.nm0 cm0oenntrdaabtaionnds. s Rugegpeosrtt ecdo nmtaaindQeed bc ym Ia:Tn Cy0A .N00
Quebec adopts new measures to fight Public security announces May 2012
contraband (Bill 59): additional funding to combat Bill 73: increase fines, give inspectors oversight
1.Moratorium on the issuing of illegal tobacco through the powers in retail sale outlets with respect to the ID of
manufacturing permits 2.Increase in fines program ACCES Tabac for tobacco products required under the tobacco tax act,
3.Better control of raw materials 4.More 2011 ($3.6M) and implement a new tobacco product id scheme.
concrete powers to police forces,
June 2011
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IRAT rlaewgi setnefroerdc e2m.Inecnrte taos seedi zpeo willeerg atol New measuMreasr ctoh f2ig0h0t9 Contraband 5.Stre4n.Aguththeonrsiz reesla ptioolnicseh itpo wseitihz eF iirllsetg Naal ttioobnasc lceoa.d ers. recommendatiotonbsa tcoc ofig.ht contraband
N tobacco 3.Introduced minimum announced in budget (Bill 162): May 2011 September 2011
O penalties.
1.Prohibits possession of any number Conservatives release election platform Liberals release election
of unmarked cigarettes 2.Allows containing elements to fight contraband: platform containing elements
December 2008 author…ized peHrson too seawrch p erDsonal o We Ke1.Inecreapse e nTforcehmenet 2.R edPuce rvoleumes of suto rfighet co ntOrabandn: ?
Auditor General belongings for unmarked cigarettes 3. unmarked tobacco produced on reserve 1.Increase penalties 2.Double
reports Ontario is Stricter penalties for the 3.Work with reserve police to close unlicensed the investment in enforcement
loosing $500 million unauthorized delivery, distribution or manufacturers 4.Increase police search and to 70M / year 3.No tobacco
to contraband/year. transportation of tobacco. seizure authority. tax increases
Last updated: March, 2012
2012: Expanding On Previous Campaigns
By Adding A New Voices & Message
Cash Crime Children Convenience Community
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Project M&M
Convenience Store Coalitions
Using Small Government To Call
Association
For Big Government Action
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2009 2010 2011 2012
OCSA Billboard Campaign
ITCAN Paid Advertising Grassroots Retailer Mobilization NCACT Campaign On Social
Campaigns Campaign Consequences Of Contraband
s
n
g
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a
p
m
a Quebec Election Campaign
C
2012 – 6 Activities Targeting Supply & Demand
Strategic Imperative
Raise Public Awareness & Demand Gov’t Action (&
Freeze Taxes )
2012 TACTICS / ACTIVITIES
PROJECT M&M QUEBEC ELECTION AWARENESS CAMPAIGN
Mobilizing Local Governments To Rallying Retailers To Keep Educating Consumers On The
Pressure Big Government Contraband A Political Issue Effects Of Contraband
National Coalition Against
CORNWALL INT’L ENGAGEMNT
Contraband Tobacco
Mitigating The Potential Impacts Of Engaging Canadian Government To
Ensuring Contraband Is Front
A New Border Location Ensure Global Alignment
And Center In The Media
Project M&M M M
: obilizing unicipalities To
Pressure For Big Government Action
1
Urge Local Governments to Pass Resolution
‘Small Gov’t Pressuring Big Gov’t’
2 3
Mobilize local retailers Keep issue alive in
To Speak Out local media
Leverage local pressure with
provincial & federal politicians
Ontario
Quebec
Gov’t Federal Gov’t
Gov’t
Conservative
Liberal
Engage In Strategic Municipalities In
Ontario & Quebec
Toronto
Cornwall
Sault St Marie Whitby
Saguenay
Niagara Falls
Sudbury Trois-Rivieres
Mississauga
Windsor Montreal
Drummondville
Gatineau Quebec City
Brantford London
Chateauguay Sherbrooke
Laval St Georges
Criteria:
- Proximity to illicit
- Seizure activity
- Internal sales data
- Political weight
- Likelihood of buy in
M&M In Action - Mobilizing Local Pressure
Example: Windsor Ontario
1 Resolution Passed 8 Media Hits 6 Retailers Speaking Out