Fashion Design: The Complete Guide

210 Pages·2012·37.22 MB·English

by  John Hopkins

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Other AVA titles of interest sketchbooks to develop and evaluate creative G Publisher’s note
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Other titles in AVA’s ideas and how to build a collection, from pattern i Ethical practice is well known,
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to prototype.
Fashion range include: e taught and discussed in the
Understanding the international fashion market domains of medicine, law, science
The Fundamentals of
Fashion Design ge and its seasonal nature is considered in a ge and sociology but was, until
n professional context. The different jobs within n recently, rarely discussed in terms
Basics Fashion Design 01: Ra the fashion industry are examined in detail, Ra of the Applied Visual Arts. Yet
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Basics Fashion Design 02: n to interpret and understand a design brief and n integral part of our everyday lives
Textiles and Fashion dier prepare a fashion portfolio. In addition, there are dier and its infl uence on our society
ad a series of interviews with design professionals, ad ever-more prevalent.
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John Hopkins worked as a womenswear
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Basics Fashion Management 01: Menswear in AVA’s Basics Fashion Design series. e THE JOHN HOPKINS
Concept to Customer (UK)
Fashion Merchandising (US)
COMPLETE
GUIDE
9 782940 411528
US$52.50
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© AVA Publishing SA 2012
All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, without
permission of the copyright holder.
ISBN 978-2-940411-52-8
Library of Congress Cataloging-in-Publication Data
Hopkins, John.
Fashion Design: The Complete Guide / John Hopkins p. cm.
Includes bibliographical references and index.
ISBN: 9782940411528 (pbk.:alk.paper)
eISBN: 9782940447220
1.Fashion design.2.Fashion design--Study and teaching.
TT508 .H665 2011
10 9 8 7 6 5 4 3 2 1
Design by Alexander Boxill www.alexanderboxill.com
Production by AVA Book Production Pte. Ltd., Singapore
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All reasonable attempts have been made to trace, clear and credit
the copyright holders of the images reproduced in this book.
However, if any credits have been inadvertently omitted, the publisher
will endeavour to incorporate amendments in future editions.
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THE JOHN HOPKINS
COMPLETE
GUIDE
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004
006 008 042 076 108
INTRODUCTION 1.0 FASHION 2.0 THE 3.0 COLOUR 4.0 CONCEPT
IN FASHION AND TO
CONTEXT FIGURE FABRICS PROTOTYPE

010 044 078 110
1.1 Defi ning fashion 2.1 Drawing media 3.1 Colour theory 4.1 The fashion studio
for fashion

018 048 084 112
1.2 The fashion system 2.2 Understanding 3.2 Colour palettes 4.2 Sizing and
the fashion fi gure measurements

030 060 088 114
1.3 Fashion capitals 2.3 Technical drawings 3.3 Fibres 4.3 Pattern making

034 062 092 118
1.4 Global culture 2.4 Fashion illustration 3.4 Fashion fabrics 4.4 Draping

036 066 096 120
1.5 Q&A 2.5 CAD for fashion 3.5 Designing for fabrics 4.5 Sewing
Lee Lapthorne

040 070 102 124
1.6 Discussion questions 2.6 Q&A 3.6 Q&A 4.6 The toile
Activities Daria Lipatova Lauretta Roberts
Further reading

074 106 126
2.7 Discussion questions 3.7 Discussion questions 4.7 Fittings and fi nishings
Activities Activities
Further reading Further reading
132
4.8 The prototype sample

134
4.9 Q&A
Maggie Norris

138
4.10 Discussion questions
Activities
Further reading
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005
140 172 202 204 TABLE
5.0 DEVELOPING 6.0 PORTFOLIO CONCLUSION APPENDIX OF
A AND CONTENTS
COLLECTION PROFESSIONAL
PRACTICE
142 174 205
5.1 Defi ning a collection 6.1 Fashion portfolios Index
144 176 207
5.2 Research process 6.2 Personal promotion Acknowledgements

152 182 208
5.3 Working with 6.3 Career opportunities Credits
sketchbooks
154 196
5.4 Line planning and 6.4 Q&A
range building Marcella L
158 200
5.5 Costing and pricing 6.5 Discussion questions
Activities
Further reading
162
5.6 Presenting a collection
166
5.7 Q&A
Damian Shaw

170
5.8 Discussion questions
Activities
Further reading
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006
INTRODUCTION

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007
Fashion Design: The Complete Guide Each chapter opens with a set of INTRODUCTION
presents an illustrated view of fashion objectives and concludes with discussion
design with contexts and defi nitions, questions and suggested activities.
relevant areas of design practice and It is hoped that these will encourage
associated career opportunities. critical analysis and foster debate in
relation to chapter content. In addition,
Fashion can be a notoriously diffi cult
each chapter includes a list of further
subject to contain, both from an
resources, which acknowledges some
academic point of view and in terms of
of the contributions already made to the
its changing nature as part of popular
broad, yet often specialist areas covered
culture and contemporary media. The
by fashion design, with the opportunity to
primary aim of this book is to offer
extend your personal research or critical
current perspectives and insights into the
enquiry through supplementary reading.
working processes and inter-relationships
that exist across the international fashion Whether you intend to embark on a career
design industry. In keeping with this as a fashion designer or extend your
outward-facing ethos, the book includes personal knowledge of the subject, it is
interviews and contributions from hoped that this book will promote and
selected practitioners, design students enhance your understanding of fashion
and industry professionals, spanning design. It is a multifaceted discipline
centres of fashion across London, Paris that is capable of accommodating a
and New York. diversity of thinking and practices linked
to aesthetic, industrial, economic and
This book is designed to assist fashion
cultural activities and aspirations.
design students and those aspiring to
work in the fashion industry to gain an
understanding of the key functions and
processes that directly and, sometimes
indirectly, inform the critical path from
a concept or design theme through to
the development and realization of a
prototype sample, line or collection. The
book is written from a practice-based
viewpoint and showcases original artwork
and images from a variety of studios.

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008
1.0 FASHION
IN
CONTEXT

OBJECTIVES
To introduce a range of contexts and
defi nitions for fashion
To appreciate different product
classifi cations applicable to fashion design
To consider fashion cycles in relation to
seasonal and evolutionary infl uences
To understand the historical context
and emergence of fashion capitals
To recognize the diversity of the
international fashion calendar
To begin to critically evaluate fashion in
the context of wider media infl uences
01 FASHION
EDITORIAL
Advertising campaigns
and editorial
photoshoots continue
to offer inspiring and
sometimes challenging
representations of
fashion.
Credit: Anne Combaz
for Ponytail magazine
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009
01 1.0 FASHION
IN
CONTEXT
1.1 Defi ning fashion
1.2 The fashion system
1.3 Fashion capitals
1.4 Global culture
1.5 Q&A
Lee Lapthorne

1.6 Discussion questions
Activities
Further reading
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