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About Augmented Reality Impact On Retailing in India: An Analysis: Aditya Brajbhushan Srivastava
This document discusses the impact of augmented reality (AR) on retailing in India. It analyzes factors that play a vital role in the effectiveness and successful implementation of AR technology in retail. These factors are awareness, accessibility and support platforms, high product customization, experiential shopping, and usability of AR in retail. The study aims to explore the relationship between these factors and how they influence consumer buying behavior and satisfaction. Understanding these relationships will help retailers strategize and focus on these factors to positively impact purchases through AR tools.
Detailed Information
| Author: | ['priyal'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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