Amit Mayer/Systematic Innovation Thinking Presentation

27 Pages·2014·2.35 MB·English

by  Amit Mayer

The Cognitive Challenges
of Innovation
Amit Mayer
Duncker’s Experiment
Amit Mayer
Duncker’s Experiment
Amit Mayer
Duncker’s Experiment
Amit Mayer
Functional Fixedness
Functional Fixedness | Definition
The tendency to create a strong association between an
e lement (physical or other) and its designated function,

resulting in difficulty to consider additional functions for
that element.
Amit Mayer
The Bad, the Good and the Great News…
The BAD news:
Functional Fixedness is an omni-present cognitive force that limits
our innovative capacity, i.e. our ability to develop truly innovative
ideas.
The GOOD news:
Understanding Functional Fixedness gives us a clearer sense of
what we are up against. It is a piece of ‘counterintelligence’.
The GREAT news:
Based on this understanding we can identify simple tools and
strategies to mitigate the limiting effects of Functional Fixedness!
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource.
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource.
 Candle
 Thumbtacks
 Matches
 Wax
 Wick
 Outer match box
 Inner match box
 …
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource.
 The Walkman
Amit Mayer
Systematic Inventive Thinking - Task Unification
Task Unification | Definition
Assigning a new task to an existing resource.
 Sprinklers
Amit Mayer